The band made of soft, mechanically resistant thermoplastic polyurethane offers unique properties: resistance to UV and weather conditions as well as the possibility of use in temperatures below -40°C. SOFTFIX bands are reusable fastening bands designed for use in installations such as theatrical performances, music concerts, and film sets. The versatility of SOFTFIX bands allows for use in many fields. The soft and flexible material is suitable for tying and securing data transmission cables and fiber optics. The elasticity of the material also allows for use in agriculture, horticulture, and fruit growing. A video presenting the product is available at http://www.youtube.com/v/cttTi_-0kPU?rel=0.